品牌識別系統設計理念

品牌命名以上山打獵為創意軸心，再以紅色的變形原底作為品牌識別，使人聯想致日本國旗，塑造日式和風之感。視覺設計上以粗獷的寫意人形設計與字型，賦予品牌上山打獵畫面貼切意象感，其形亦如獵人逐日、射日，將品牌故事中的鴻心與壯志完整體現，自然無修飾的圖像設計風格，更點出品牌以自然食材燒烤的原汁原味最為美味。

Taking the Chinese brand name “Mountain Hunting” as the creative Axis of the logo, a red deformed round bottom which is reminiscent of the Japanese flag is created.

The logo is designed with a bold and realistic humanoid effect and word shape, giving the brand a sense of imagery that is relevant to the hunting scene in the mountains, and its shape is like a hunter chasing and shooting the sun. The natural and unadorned design style also highlights the original taste of the brand with natural ingredients.