品牌識別系統設計理念

以大地養分為根基，承襲自然無為、美好滋味的山馬田，以天然農場為概念出發，將辛勤耕耘出的豐盛果實賦予出更凸顯土地生發、源自沃土的呈現意象，期盼與大家一同來分享這陽光般的豐富美味！

「山馬田」取其音同英文單詞Summer，摘取自其中的物產，轉化成像個超市mart的購物詮釋。LOGO標誌以山、日、田等自然生活意象構成，將土壤的層理、日照的溫度、耕者的節奏，濃縮在一個簡約而溫潤的符號之中。圖層整體彷彿能想像農場的四季如春、被折疊且細心收藏著窗外風景，傳遞出農作日常都在你我的生活裡。品牌標誌設計外形猶如果籃造型，猶如包裹著時節新鮮的美味，穩重且樸實的手寫標準字，更將台灣山明水秀的環境融入其中；低飽和度的大地色系，圓潤等粗的線條描繪，曲線和分層的起伏堆疊，營造出簡單、內斂、保有層次又具質樸的生活質感。

Summart takes its name from the sound of “Summer”, blending the idea of seasonal harvests with the everyday experience of a neighborhood mart. The brand transforms what the land provides into something familiar, approachable, and part of daily life.

The logo is built from simple symbols—mountains, the sun, and farmland—capturing layers of soil, the warmth of sunlight, and the steady rhythm of cultivation. These elements are distilled into a soft, minimal mark that feels calm and grounded. The layered form suggests a folded landscape, like a carefully kept window view, reminding us that farming and food are quietly present in our everyday lives.

Shaped like a fruit basket, the mark symbolizes the gathering of fresh, seasonal produce. The hand-drawn logotype adds a sense of warmth and honesty, echoing Taiwan’s natural landscapes. With muted earth tones and rounded, even-weight lines, the design feels simple yet refined—layered, understated, and rooted in a warm, down-to-earth lifestyle.