企業識別系統設計理念

好媽媽 How mama 為東和食品自有品牌，品牌標誌設計以三個圓形穩重排列為基石，如同母親擁抱子女，一如東和食品創立初衷，願像天下的媽媽一樣照顧人們的營養、關心大家的健康，秉持著美味、健康又便利，給予像家人般的滿滿親切感，將最好的分享給顧客。

標誌設計上勾勒出親子間的微笑，海洋魚類圖樣的畫面，象徵水產業的曲線海浪波紋環繞成基底，寓意吃得到安全嚴格把關的東和食品，還能品嚐到屬於好媽媽的好味道。臺灣東和食品在系列產品皆行銷國內外市埸，遠近馳名，品牌識別設計也代表著從農產到水產乃至鮮食，品牌都將一路乘風破浪、穩健成長！

How Mama is a house brand of Tong Ho Foods, built on the belief of caring for people the way a mother would. The logo is formed by three solid circles arranged in balance, symbolizing a mother embracing her children. This reflects the founding spirit of Tong Ho Foods—to look after nutrition, care for health, and share the best with everyone, just like family. The brand stands for food that is tasty, healthy, and convenient, delivering a warm and familiar sense of comfort.

The logo subtly outlines smiling faces between parent and child, while marine-inspired fish motifs and flowing wave curves reference the brand’s roots in the seafood industry. These wave-like forms create a stable visual base, symbolizing carefully selected ingredients and strict quality control. Each product carries not only trusted safety, but also the comforting flavors of How Mama.

From agriculture and seafood to ready-to-eat foods, Tong Ho Foods continues to expand its product lines across domestic and international markets. The brand identity reflects this journey—moving forward steadily, riding the waves, and growing with confidence.