品牌識別設計理念

淬自然以台灣優質高山好茶製成的冷茶聞名，秉持著「自己不喝，絕對不賣給消費者」的理念，將每一位顧客是為自己家人，用心做出台灣茶好味道。品牌識別設計有著「一切皆淬取於大自然之意」為愛品茗的人創造悠然自得的品茶啜飲的好環境。視覺形象設計，以活潑奶茶貓咪為主角，搭配明亮翠綠的色彩，慵懶享受的恣意模樣，感受喝茶飲的愉悅氣氛，流暢的線條與色調，也為品牌描繪出年輕朝氣的感覺，整體品牌識別系統導入，應用在茶飲店面空間環境及包裝用品、文宣事務用品等，讓消費者對茶飲品牌有更全面的體驗。

Tea Maker Taiwan is known for its bottled cold-brew tea made from premium high-mountain tea leaves sourced in Taiwan. Guided by the belief that “if we wouldn’t drink it ourselves, we would never sell it,” the brand treats every customer like family, carefully crafting tea that truly represents the authentic taste of Taiwan.

The brand identity is built around the idea that everything is refined and drawn from nature. Tea Maker Taiwan aims to create a calm and enjoyable tea-drinking experience for those who truly appreciate tea, allowing people to slow down and savor each sip.

Visually, the brand features a playful milk-tea-loving cat as its main character, paired with bright, refreshing green tones. The cat’s relaxed and carefree attitude reflects the joy and comfort of enjoying a good cup of tea. Smooth lines and lively colors give the brand a youthful, energetic personality.

The complete brand identity system is thoughtfully applied across store interiors, packaging, promotional materials, and everyday branded items, creating a consistent and immersive experience that allows customers to fully connect with the tea and the brand behind it.