品牌識別系統設計理念

鉅鋐油封專注於各式車業密封件的專業製造與客製化設計開發，長期深耕精密製造領域，致力於在高速運轉與嚴苛環境中，提供穩定可靠的密封解決方案。品牌標誌以油封產業的核心特性為出發點，將「旋轉、密合、防護」轉化為簡潔而富動能的符號。

標誌中兩道環繞的弧線，如同油封在運轉中形成的循環軌跡，由中心向上延伸，象徵技術能量的累積與不斷突破，也隱喻企業持續向上發展、無限延伸的成長動能。整體造型在穩定之中保有前進的張力，呈現出工業設計特有的秩序感與力量感。

命名與標誌縮寫概念｜CHO｜CHAMP OIL SEALS

企業英文名稱 CHAMP OIL SEALS 取自 Champion 之意，寓意成為業界中最值得信賴、冠軍的油封製造品牌。標誌縮寫 CHO 則由品牌名稱中的關鍵字首 C、H、O 組合而成，將企業精神濃縮為一個高度識別且具國際感的符號，兼具專業性與記憶點。

品牌識別系統以灰藍色與紅色作為視覺主軸。灰藍色象徵理性、精準與穩健的工程基礎，呼應企業在製造與品質控管上的專業實力；紅色則代表熱情、動力與核心能量，成為整體視覺中的關鍵焦點。兩者相互平衡，形塑出剛柔並濟的品牌性格。

環形「油封」圖騰作為視覺母元素，延伸應用於包裝與宣傳設計之中，貫穿整體企業識別，強化品牌在油封產業中的專屬語言，也傳遞鉅鋐油封引領業界趨勢、站在科技前沿、行銷全球的專業形象。

CHAMP OIL SEALS specializes in the design and development of various customized seals for the automotive industry. The English name of the company is based on the concept of the most outstanding oil seal manufacturing company, combining some of the English initials CHAMP OIL SEALS, C H O, into the abbreviation of the brand logo.

The brand logo visually presents the image of the characteristics of the oil seal industry. The two arcs are like a cycle, which develops upward from the center cycle and extends infinitely. The brand identification system introduces packaging and promotional images with professional stable gray-blue and passionate and dynamic red. A circular totem symbolizing “oil seal” runs through the overall corporate identity image. The design also brings out the professional image of CHAMP OIL SEALS to lead the industry trend by standing at the cutting edge of technology and marketing all over the world.