品牌識別系統建構

●  設計服務項目

– 品牌設計 / 品牌識別系統 建構
– 企業形象識別系統
– 行銷策略導入
– 品牌策略導入
– 標誌要素設計
– 角色圖像設計
– 事務用品設計
– 公關推廣設計
– 產品包裝設計
– 企業外觀形象設計
– 展場空間設計

品牌識別設計理念

香港元朗五合街，百年前早以盛產傳統糕餅聞名一方，而同街上命名為「麥軒餅家」更於1932年以純手工招牌老婆餅寫下糕餅歷史傳奇。其傳人莊氏秉持傳承與創造的品牌精神，一步腳印，一口糕餅，伴隨拉車夫四處奔波的汗水，身體力行，展開嚐遍天下美點的巡禮。傾注畢生心血創建的「麥軒品牌」，從香港到深圳、選料到品相，開創出獨一無二的經典風華，所經歷的品牌故事讓所有大小朋友感動的不只是糕餅，更是傳承百年的濃厚心意。

The Wuhe Street in Yuen Long, Hong Kong was famous for its traditional pastries one hundred years ago. The famous “MAKHIN” on the same street also wrote a pastry history legend in 1932 with a handmade signature wife cake. The descendant, Zhuang, upholds the spirit he has inherited to dedicate his life to the “MAKHIN” brand. Step by step, he takes a bite of pastry accompanied by the sweat of the chauffeur from material selection to quality evaluation from HongKong to Shenzhen. He walks up to the pastry festival tour. Ultimately, he creates a unique classic style of fragrance. For MAKHIN customers, the pastry is not only pastry, but also a century of deep love.

公司介紹

●  公司名稱：深圳市麥軒食品有限公司
●  品牌名稱：麥軒餅家
●  品牌類別：食品業

●深圳市宝安区松岗街道潭头西部工业区52-53栋
● TEL：0755-36332366