品牌識別設計理念

精輪品牌英文名稱由Ｋing和Ｒoll兩單詞結合而成，取自品牌中文名稱的諧音。以Ｋing具有王者氣息的意涵結合Ｒoll代表機械性的轉動點出產品特性，也寓意為期許公司能運轉順暢，成為領導者。標誌識別設計採圓弧造型設計，體現出精密輪軸的優點，以此表現精輪工業運行不息的特色、呈現企業永續經營精神，在中間加入“Ｋ”字，象徵是由Ｋingroll精輪工業所生產之產品，配上精緻穩重的字型設計，強化品牌形象。

The English name of the brand is formed by combining king and roll. The Chinese name is homophonic. King is a word with a king’s breath while roll represents mechanical rotation. It is also the ultimate operation of the company’s industry. The logo design uses a circular arc shape to represent the advantages of precision wheels and axles to show the characteristics of continuous operation and the company’s sustainable management spirit. The word “k” is added in the middle to represent the products produced by Kingroll. With a delicate and stable font design, it enhances the overall sense.