品牌識別設計理念

津醬簡單的一碗麵，沒有繁雜的配料，沒有絢麗的花招，強調的是職人真功夫。品牌識別設計以一位功夫了得的師傅端出一碗熱騰騰的麵條為主視覺，並以一滴精淳精華的醬汁最為視覺設計亮點，除象徵著津醬代代傳承的家傳配方醬汁，更是前人不斷打拼嘗試的經驗及智慧的結晶。品牌導入包裝識別系統設計，則以回憶眷村成長時光中，與家人吃麵、拌醬的復古插畫，呈現於品牌包裝系列中，增添品牌的古樸及文化感。

A simple bowl of noodles without complicated ingredients or gorgeous tricks shows the great ability of the chef. The brand logo design portrays a master with real kung fu opening his hands to round and bringing out a bowl of hot noodles. A drop of pure essence sauce is the most visual highlight. It expresses the heirloom recipe sauce that symbolizes the inheritance of generations. It is the crystallization of the experience and wisdom of predecessors’ continuous hard work. Under the brand identification system, the packaging series were presented with vintage illustrations of eating noodles and sauce with family when they were growing up in the dependent village.