品牌識別系統
設計理念

義式咖啡是許多咖啡愛好者心目中的經典，卡薩Casa Coffee的「特濃義式系列」產品，主要針對濃咖啡愛好者及夜貓族客群需要特濃義式為訴求，帶出品牌簡約大氣的風格。

品牌產品包裝設計

為強調「特濃義式系列」，呼應產品，故於包裝設計上將口味的獨特性格觸發夜貓生活的詼諧互動作為特色設計，延續有機咖啡健康的元素，透過創新包裝將夜行性動物，如青蛙、貓頭鷹、豹、刺蝟、蝙蝠、浣熊插畫與不同濃度咖啡搭配結合，暗喻各式夜貓族客群的生活特性，使品牌詼諧有趣的與消費者貼近、互動。

The special“Italian Espresso Series” of the Casa Coffee is for the espresso enthusiasts and night cats. While insists on innovative packaging, a feature of the packaging is the unique character of the taste that triggers the witty interaction of night cat life with continuous organic coffee healthy elements. The design shapes the imagery with large block black background as a metaphor of peaceful atmosphere late at night. We create a metaphor of the life characteristics of the night cat tribe by combining nocturnal animals such as frog, owl, leopard, hedgehog, bat and raccoon with coffee taste and vignette. It’s witty and fun to interact with consumers.