品牌識別系統設計理念

郭元益喜餅系列以愛侶間甜蜜的回憶為設計概念，運用夢幻的墜飾、幸福青鳥、鑽戒、愛情的玫瑰等小配件，將伴侶從相愛相知到步入幸福禮堂的過程一一呈現，即使以簡約線條為視覺呈現，卻使人感受到滿滿的幸福氣息。整體包裝設計配色以浪漫的粉色及藍綠色為主，圖像線條以燙金呈現，搭配緞帶裝飾，提昇喜餅禮盒包裝的質感與精緻。

KUO YUAN YE wedding cake series are designed with sweet memories between lovers. The brand uses fantasy pendants, happy blue birds, diamond rings, love roses and other small accessories to communicate the process from falling in love to stepping into the auditorium of happiness. The design presents a rich sense of happiness yet constructed with simple lines only. The matching colors of overall packaging are mainly pink or blue-green while lines are rendered in bronzing. The texture and integrity of the packaging are further enhanced with ribbons.