玖茂全品牌英文命名為“LIHO”，是以Li：Life生命、生存、生活、Ho：Hold 握住、掌握所結合的複合字，而其諧音又如台語的「您好」，給人親切的品牌感受，意為玖茂全讓你的人生由您掌握與創造，也可解釋為抓住生活、把握人生。視覺設計上以天然大地的清新感受為設計主軸，透過在LIHO英文字型上做變化，加深品牌印象，將字母H上轉化成一棵樹，字母i上方的點設計成綠葉貌，使視覺重心集中在logo正中央，提升品牌識別度。包裝形象識別系統強調品牌主打天然健康的產品，致力帶給人們幸福感受，具體展現玖茂全企業特色與品牌定位。

The brand name “LIHO” is a compound word originated from the first two letters of life and hold. LIHO also sounds approachable because it’s one way to say hello In Taiwanese. We integrate the philosophy of holding the life and kind regards to highlight that life is in our own hands as the purpose of LIHO brand. In logo design, we set the fresh feeling of the natural land as the spindle. The I and H in LIHO are visualized into creative glyphs to make them more impressive. We reshape the point upper i to a green leaf while plant a tree on H. As a result, visual focus is centered on the logo. Further, the packaging recognition system highlights that the LIHO is oriented toward natural and healthy products for the sense of happiness. The design specifically manifests the company’s attributes and brand orientation.