品牌識別設計理念

「蔚昌實業」董事長以自身的病痛經歷，尋找天然的配方化解皮膚問題，品牌蔚慈源秉持著使用植物性原料，產出最天然、最有溫度的產品，期望讓更多人藉由品牌系列的好產品而得到改善。意為品牌可以帶來新生、昇華之意，期許我們的身體都能回歸到最根本的好狀態。

品牌視覺設計以自由飛翔的候鳥 – 紅尾伯勞 作為核心設計，並將代表WelkWing的「W」翅膀化作簡潔的葉子，傳達產品的天然親膚及國際化意象。候鳥本為了繁衍下一代而遷徙，透過將這份親情牽掛的精神導入品牌識別形象中。開發產品眾多如護膚、養髮等，將其系列設計並以禮盒設計上展現回歸源本、溫和滋養的初衷。

產品/禮盒系列包裝設計

暖黃色系禮盒，象徵草本能量、滋養與活力，讓視覺在沉穩中保有溫度；霧白色輔以水藍色的禮盒包裝設計，作為大面積主色，營造乾淨、純粹、無負擔的第一印象，傳遞尊重自然、回歸本質的核心精神。整體設計多點留白空間與插繪的活潑，使視覺更顯輕盈，展現保養品在專業與感性之間的細膩拿捏。

The brand’s visual design centers on the Brown Shrike, a migratory bird that soars freely. The “W” wing, representing WelkWing, is transformed into simple leaves, conveying the products’ natural, skin-friendly, and international image. Migratory birds migrate to reproduce, and this spirit of familial connection is incorporated into the brand identity. The brand develops a wide range of products, including skincare and haircare, and the design of these series, presented in gift boxes, reflects a return to the source and gentle nourishment.

Warm yellow gift boxes symbolize herbal energy, nourishment, and vitality, maintaining warmth within a calm aesthetic. The misty white and light blue packaging, as the main colors, creates a clean, pure, and unburdening first impression, conveying the core spirit of respecting nature and returning to essence. The overall design incorporates ample white space and lively illustrations, making the visuals lighter and showcasing the delicate balance between professionalism and sensuality in the skincare products.