武鬆不只打虎，還會打鼓，咚咚咚！每一個鼓聲都將魚鬆迷人的香味震到四方。我們以武松打虎傳說為雛型，創造全新的品牌人物「武鬆」，他是一位武藝高超的製鬆大師，以專業的手藝將新鮮的魚肉翻炒成美味的魚鬆，炒魚鬆時的氣勢彷彿一場震撼的鼓技表演，因此傳頌出「武鬆一打鼓，魚香傳千里」的名聲。「武鬆打鼓」同時也能讓消費者聯想到武松打虎的故事，是一個有張力、趣味並能引起華人共鳴、加深印象的品牌名稱。

黑與金的配色成功呈現了東方風味以及質感，跳脫了類似性質的產品設計風格，包裝採用大膽的紅色，氣勢如虹，象徵武鬆的氣宇非凡，罐子上可愛的調皮小娃兒征服一隻又一隻不同的魚，代表丸文用最赤誠的心，嚴格把關，使用最新鮮、天然的食材來製作每罐魚鬆。

Wu Song is the one of the legend character from ‘Outlaws of the Marsh’. The brand idea is base on ‘Wu Song fighting the tiger’, and create a new brand mascot “Wu Song” he is a master of meat floss maker, with a professional craft craft to fry the fresh fish into a delicious fish floss, and the momentum as if a shocking performance, and that is how the reputation cam from — “While Wu Song performing drum, the smell of fish glowing thousands miles away” reputation. Anyway, through the brand the customer also can connect to the legend story, is a tension, fun and can cause the Chinese resonance, deepen the impression of the brand.
Designed in Black and Gold is to represent the oriental style and texture, jump off from the traditional design and the same industry. Packaging with bold red is to make different and bring out the momentum of Wu Song, and also present that Wu Song is using the Fresh, Natural ingredient and Heart to create every product.

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