品牌識別系統設計理念

品牌的起源來自於一位台灣年輕學子至日本求學，感念日本房東老爺爺時常在學子苦讀的深夜裡，烹煮拉麵給予溫暖與支持，於是學子為了保留這一份感動幸福的滋味，將這份傳統日式定食帶回台灣，讓這份幸福得以延續。
標誌設言以線條流暢、辨識度高的書法字體及手繪的插畫為主，活潑中帶點趣味性，其中英文 KITARO部分，將英文字T轉化為筷架，表現出濃濃的日式情懷，賦予親切溫馨的品牌精神，塑造定食料理第一連鎖品牌。

The origin of the brand comes from a young Taiwanese student who went to Japan to study. In gratitude for the landlord grandpa often cooked ramen for warmth and support when he was studying late at night. He brought this traditional
Japanese set meal back to Taiwan in order to retain and last this taste of moving happiness.
The logo design mainly adopts smooth lines, highly recognizable calligraphy fonts and hand-drawn illustrations with a little fun in the lively. The T in the brand name “KITARO” is converted into a chopstick holder to show strong Japanese feelings.
The warm and friendly spirit given by the design shapes the first chain restaurant brand