什菓誼冰淇淋口感香甜濃郁，每一球冰淇淋的原料皆取自於果農的細心栽培與製作。在品牌識別設計上，我們將冰淇淋一球接一球的產品元素結合兩隻相伴小鳥，傳達「一人吃一半，感情卡袂散」的意義作為標誌的發想。懷抱著對地方小農栽種有機水果的支持與肯定，品牌輔助圖形則運用蔬果原料的剖面進行繪製，象徵著藏於口中的好料，使蔬果的鮮甜風味迴盪於每口冰中。品牌色彩是以水果固有的配色做呈現，亦將品牌精神深刻體現出來。

The rich taste and sweetness of Sugoi ice cream come from local small farmers’ insistence and efforts on organic fruits. The raw materials of each ball of ice cream are carefully cultivated and made by fruit farmers. Inheriting the brand’s intentions, in the design of the LOGO, we combined the elements of ice cream one ball at a time, combined with the two accompanying birds in the picture, to convey the meaning of “one person eats half, and the emotions are scattered”. The auxiliary graphics are drawn using cross-sections of raw fruits and vegetables, symbolizing the good stuff hidden in the mouth, such as the flavors of fruits and vegetables shuttle back and forth and intertwine in the mouth. The color part is presented by the inherent color matching of the fruit, which echoes the beauty and brand spirit of design and products.