品牌識別系統
設計理念

鳥仔餅是深受嘉義溪口老一輩喜愛的甜點，更是中元普渡祭典中不可或缺的供品。永芳餅舖傳承上個世代的甜點文化，使鳥仔餅不僅僅為祭典供品，更成為當地著名伴手禮，深受觀光客們的喜愛。

品牌產品包裝設計

鳥仔餅包裝設計以鳥類造型與鳥巢為概念發想，使用八角形的盒形包裝結構，搭配俏皮可愛的鳥類插畫呈現品牌精神，側盒輔以鳥巢使用的樹枝藤蔓為插圖，並穿插心型圖樣，讓整體包裝如同鳥仔餅般，給人可愛討喜的印象，讓這傳承世代的甜點文化成為嘉義家喻戶曉的甜品禮盒。

Bird cake is a favorite dessert of many older generations in Chikou, Chiayi. It is an indispensable offering in the Chinese Purdue Festival. YUNG FANG FRESH BAKERY inherits the dessert culture of the previous generation. The brand makes bird cakes not only for festivals, but also a famous local gift for tourists. The design uses octagonal box packaging structure based on bird shape and bird nest concept with playful and cute bird illustrations. The side of the box is supplemented by the illustrations of branches and vines used in the bird’s nest and interspersed with heart patterns. The overall packaging is as lovely and flattering as bird cake’s impression. The Bird cake’s inheritance of generational culture becomes Chiayi’s well-known dessert gift box.