凍心 | Frozen Heart
品牌識別
讓你動心 唯有凍心
Tho One and the Only One.
系統
華奧博岩 品牌識別與連鎖加盟系統 建構-凍心炸冰淇淋
品牌識別系統
● 設計服務項目
– 品牌命名 / 品牌整體形象系統建構
– 品牌策略導入
– 企業形象識別系統
– 品牌吉祥物角色IP創造
– LOGO設計
– 商業攝影
– 店面空間設計規劃與施工
– 連鎖加盟輔導及顧問
– 連鎖加盟策略規劃
– 事務用品設計
– 公關推廣設計
– 展場空間設計
品牌設計理念
品牌標誌設計以線條融合炸冰淇淋冰火雙重口感，用稜角點出炸物酥脆的感覺，用圓角代表冰心順滑的內餡，加上舌頭的意象，象徵讓人忍不住咬一口的美味；品牌輔助圖形從標誌延伸的吉祥物「小凍心」結合產品原料及烹煮過程，發展一系列趣味圖像，以圖像融入專業美學，賦予品牌活潑、年輕的調性。
連鎖加盟
品牌與設計能量相互加乘，輔導品牌完善連鎖加盟系統，協助規劃加盟制度及設計流程，跟品牌一起陪跑。
The logo design uses simple lines to show the contrast of fried ice cream’s hot-and-cold experience. Sharp edges highlight the crispy fried texture, while rounded corners represent the smooth, creamy ice-cold filling inside. A tongue element is added to suggest a flavor that makes you want to take a bite right away.
The brand’s supporting graphics are developed from the mascot “Little Frozen Heart,” inspired by the logo itself. By combining the key ingredients and the cooking process, we created a series of fun, playful visuals. These illustrations blend professional design with a lively, youthful spirit, giving the brand an energetic and approachable personality.
