品牌識別設計理念

魚有王品牌識別設計以鮪魚「TUNA」的英文字母組合成鮪魚的樣貌，並用金色線條圖像勾勒出鮪魚體態上的線條特徵，透過極簡視覺設計的線條展現出『Tuna Royal』本身的高貴氣息以及鮮美高雅的滋味，如同品牌策略精神『極致凍鮮,美味嚐鮮』，成就海洋中頂級的鮪魚之王－魚有王。

The brand logo of Tuna Royal is a tuna appearance synthesized by the letters of “TUNA”. Golden lines are applied to mark the characteristics of the stripe on the tuna’s body. The minimalist lines unfold the noble atmosphere and elegant taste of the “Tuna Royal” itself. Tuna Royal is the top like the king of tuna in the ocean. The design reveals the brand’s “extreme frozen, extreme fresh” spirit.