【設計有方 | 華宥 品牌識別設計案】

專營磁磚、建材批發的華宥企業，因應市場逐漸邁向全球化，而決定調整公司形象、跨向國際市場。以其英文命名”NEXT TYPE-下一個新風格”的複合字為設計核心，品牌標誌則以線條往中間相互交錯，創造出一路向前的空間感；交錯而成的方格像一塊塊的磁磚，其中微微透出光采。配色採用質感、尊貴的金色，搭配沉穩、高尚的藍紫色標準字，更顯華宥建材在業界一路向前邁進的用心與品質堅持。

NEXTYPE, a company specializing in the wholesale of ceramic tiles and building materials, decided to adjust the company’s image across the international market in response to the market’s gradual globalization.

The English name starts with the compound word “NEXT TYPE-Next New Style”. The brand logo is staggered each other with lines to the middle to create a sense of space along the way. The interlaced squares are like tiles of bricks, revealing their luster slightly. The color matching adopts texture and noble gold with calm and noble blue and purple standard words. It shows the devotion, intentions and quality adherence of NEXTYPE in building materials industry.