品牌識別系統
設計理念

華剛茶品 HWA GUNG 品牌強調百年製茶精神，強調茶品「高品質、高品味」之核心精神。

品牌產品包裝設計

品牌標誌設計以「華」為主軸，將甲骨文轉化成簡約線條作為設計發展基礎，體現高雅獨特的品牌形象。品牌整體形象設計中，從傳統中帶出當代設計簡約、美學、時尚，品牌色選用湛藍色呈現優雅文人氣息，完美詮釋「五代華剛•一品好茶」的品牌精神。

獲獎經歷

●  2013 東華大獎創意設計大賽 / 優異獎
●  2013 台灣OTOP產品設計獎 /  產品包裝設計類 創新佳作獎
●  2012 台灣視覺設計獎 / 金獎

The brand HWA GUNG emphasizes the century-old tea with the spirit of “tea”, “quality” and “taste”. With the character “Hua” as the main axis, the brand design turns oracle into minimalist lines as the development basis to endow unique brand image. There is also a meaning of flourishing tea and business prosperity. The overall design brings the simple and fashionable aesthetics from tradition to contemporary design. The clear blue color presents elegant literary atmosphere like the spirit of the brand「五代華剛•一品好茶」. While pursuing progress and change, HWA GUNG continues the spirit and gratitude and retains the wisdom and emotions accumulated by previous generations.