品牌識別設計理念

RELIER的命名發想來自「信賴者」的英文，音同公司的中文名稱立麗，代表立麗鋼鋁所提供的門窗格柵產品品質保證，並深獲消費者信賴。在品牌標誌及輔助圖形的設計中，以鍛造造型為思考點，其拱形之重疊弧線設計，意味產品著重創意與藝術性；而直線格柵則象徵品牌的專業與技術性。整體寓意帶出立麗對於產品的用心，不但賦予藝術之完美性，更兼顧專業技術之精緻性。同時我們也將此品牌視覺設計，貫串於事務用品及廣告帆布設計上，讓消費者更能感受立麗鋼鋁在產品上的用心及品牌一致性。

The naming of RELIER comes from reliable which represents the quality assurance of door and window grille products provided by Relier Steel and Aluminum are deeply trusted by consumers. Relier pronounces similar as the company’s Chinese name. In the design of the brand logo and auxiliary graphics, forging modeling is the thinking point. The overlapping arcs of the arch mean that the product emphasizes creativity and artistry while the linear grille symbolizes professionalism and technicality. The overall implied meaning not only endows the product with artistic perfection, but also takes into account the exquisiteness of professional technology. At the same time, this spirit runs through the office supplies and advertising canvas, so that consumers can better feel the intention of Relier Steel and Aluminum on the products.