品牌識別系統
設計理念

禮愫透過品牌系統設計和專業美學，將臺灣人的禮數文化創造出不一樣的溫度，並讓這份溫暖延伸到中國，透過「台灣伴手禮本舖」的形象刻劃，加溫每個城市角落。品牌視覺設計以台灣送禮習俗作為基礎元素，搭配暖色調和傳統窗花的模樣，與臺灣在地情感結合，加深禮愫品牌形象。

品牌產品包裝設計

包裝策略設計中，以小綠葉蟬噬食，化作小船嫩葉為概念，傳達其茶韻乘著瑩瑩晨露，捲曲而飽滿 ，當消費者啜一口回甘，茶香涎溢出甜果蜜香，裹覆層層情愫，滿載濃濃人情 。

Through design and professional aesthetics, GIFTTOU creates a more different temperature for Taiwanese etiquette culture. The brand brings this warmth with the image of “Taiwan’s Gift Shop” to warm up every city corner. Brand image is based on Taiwan gift giving custom. Integrating warm colors and traditional window coverings with the Taiwan emotion strengthens the Rite Brand imprint. Further, each box has a short story. Different story themes can also match the wishes of the gift giver so that they can express their emotions to each other completely. GIFTTOU creates value that is unique among etiquettes.