品牌識別系統
設計理念

「由豐將 一口脆脆燒系列」 包裝設計 以法式下午茶做為設計概念，運用如馬卡龍一般帶著甜蜜、夢幻的顏色做為色彩計劃，“馬卡龍色”天生夢幻的畫風，讓人溫馨、肆意讓安全感包圍，身心都軟綿綿下來，佐以金色點綴，讓台式小點心-沙琪瑪跳脫傳統框架，讓人感受全新的甜蜜風味。

品牌產品包裝設計

以下午茶的概念構成畫面，將沙琪瑪的原物料與製作過程，以幾何圖形呈現於包裝設計上，麵粉與水相互融合，加入新鮮雞蛋，揉成麵糰，桿平後切條狀，最後經過高溫油炸，與甜蜜的麥芽糖融合，切成塊狀釋放出誘人的香氣。包裝盒中心看向窗內，一位優雅的仕女拿著茶正準備品嚐甜蜜的一口脆脆燒。整體以甜蜜的配色呈現甜蜜的氛圍，塊狀的色塊切割，也能夠與主品牌「由豐將 You Fong Jiang」互相連結。

Youfengjiang launched a series of French elegant and Chinese delicious products. The design is composed of the concept of afternoon tea. The simple geometric figures present the original materials and the production process. The flour and water are combined, fresh eggs are added, and the dough is kneaded. After cutting into strips, and finally deep-fried at a high temperature, it is fused with sweet maltose, and cut into blocks to release an attractive aroma; the center looks into the window is a lady who is holding tea and preparing to taste the sweet golden blocks, with a sweet color scheme Presenting a sweet atmosphere, the block-shaped color block cut can also be connected with the main brand Yufeng.