品牌識別設計理念

來自福建漳浦縣的璞魨文創，基於漳浦閩南特色與豐富海洋資源，以文創為載體倡導回歸自然的健康生活方式。

福魨一家人居住在漳浦縣濱海的小漁村，努力守護著這美麗豐饒的地方，盡自己的心力、魅力，致力於發揚小漁村的一切。希望透過璞魨家族將小漁村的美麗事物，分享給來到這邊的旅客，發揚到更多地方，讓他們知道漳浦的魅力，一起散播歡樂與熱情。我們透過品牌IP重塑將福魨一家轉變成擬人化角色，重新定位角色性格，賦予他們獨特魅力，色彩也與五角色的個性搭配，視覺色調以沈穩低明度為主，如同漳浦的自然環境帶給人的平靜與自然。

The Putun Culture & Creativity from Zhangpu County in Fujian Province, based on the characteristics of Zhangpu Minnan and rich marine resources, uses culture & creativity as a carrier to promote a healthy lifestyle returning to nature. The FUTUN family live in a small fishing village on the coast in Zhangpu County. They strive to protect this beautiful and rich place. They do their best to promote everything in the small fishing village. They hope to share the beautiful things in the small fishing village with travelers who come here. Then, spread it with joy and enthusiasm together to more places to let them know the charm of Zhangpu through the Pupu family. The IP remodeling turns the FUTUN Family into an anthropomorphic character. It repositions characters and gives them unique charm. The color is also matched with the personality of the five characters. The mainly calm and low brightness color tone is just like the calm and natural feelings brought by Zhangpu’s natural environment.