品牌識別系統
設計理念

為傳達永富寶的產品特色及地方精神意象,品牌標誌設計以台灣水果拼接成台灣之形態,展現出台灣「水果王國」的美譽,並以版畫風格強調品牌的古樸意象,品牌識別色彩採用質感金、活力黃、熱情橘紅、沉穩黑為主色,象徵產品皆透過嚴格挑選及專業把關認證,將台灣農業透過品牌推向國際化。新鮮、活潑、自然的品牌形象,是永富寶專業與高品質產品最好的體現。

The main spirit of the brand is to convey product characteristics and local imagery. The brand logo design splices Taiwan fruits into the shape of Taiwan to represent the “the fruit kingdom” reputation with a rustic imagery in print style. The color of the brand identity uses texture gold, vigor yellow, passionate orange and calm black as the main color to symbolize the compliance with professional certification through strict selection. The design implies that the brand creates a unique agricultural internationalization with a fresh, lively, natural appearance and a professional and high-quality brand identity.