品牌識別設計理念

鋁門窗領導品牌－正新鋁業，為順應時代潮流演變、大刀闊斧重塑公司品牌識別。我們將其品牌的英文名稱首字母C、H、A作為發想設計的主軸，透過將概念延伸至圖像設計，在畫面上以流暢線條表現自然的元素，詮釋e世代品牌圓滿、時尚的意涵。主視覺形象以海豚躍出海平面設計呈現，象徵品牌跳脫傳統框架，引領集團與世界同步接軌，體現出正新企業不斷成長、永續發展的願景。在品牌識別系統中也以代表海洋的深海藍、代表藍天的清新青為主色，象徵躍出海面的正新，其翻轉創新力量指日可待。

CHENG HSIN ALUMINUM, a leading brand of aluminum doors and windows passing on from generation to generation, sharply adjusts the company image in line with the trend of the times. The logo design uses the brand’s English prefix C, H, A as a combination of ideas. The concept extends the idea of totems. Structurally expresses the elements that launch nature with smooth lines that represents a successful, fashionable and complete e-generation meaning. The main visual image is represented by dolphins jumping out of sea level. It also represents a break from the traditional frame leading the group to synchronize with the world showing continuous growth and sustainable development. In the brand recognition system, the deep sea blue representing the ocean and the fresh cyan representing the blue sky are also the main colors. The design symbolizes the images of CHENG HSIN ALUMINUM’s jumping out of the sea and opening the window to see the blue sky.