品牌識別系統設計理念

水沙蓮一個充滿柔性的名字，也是柏迪企業的新品牌名稱，緣起於日月潭地區的通稱，柏迪位於南投，取其優美景致、滋養大地的概念，對照產品天然草本植物的精華優點，因此將品牌名稱以此命名。SSL乃水沙蓮的英文縮寫，我們重新賦予SSL文字意義，象徵產品未來進軍外國市場企圖心，把柔順的感受放入文字之中，期望能消費者愛用柏迪的產品，讓SSL融入人們的生活之中。

Soft Smooth life is a name imbued with softness and elegance, and also the new brand created by Bodi Enterprise.

The name originates from a traditional name for the Sun Moon Lake region. Based in Nantou, Bodi drew inspiration from the area’s beautiful natural scenery and its nurturing relationship with the land. These qualities closely reflect the brand’s products, which feature the benefits and essences of natural herbs and botanical ingredients. The brand was therefore named Soft Smooth life.

Soft Smooth life is the English abbreviation of Shui Sha Lian. By giving the initials a renewed brand meaning, the company expresses its ambition to enter international markets while conveying a sense of softness and smoothness through its visual identity.

Bodi hopes that consumers will enjoy and continue to use its products, allowing SSL to become a natural part of everyday life.