品牌識別設計理念

彤利以義大利文藝復興畫家作為品牌命名發想，「Tiziano Vecellio」，世人稱他稱為「群星中的太陽」，在英語系中稱呼為「提香TITIAN」，同時也有紅色的意涵，呼應「彤利」的中文字義，期望彤利設計和提香一樣成為設計界的翹楚。品牌識別以中文「彤」字為視覺設計核心主軸，結合空間設計中的線性概念，融入七巧板，並強化立體建築的空間感，運用耀眼的紅色形塑出「彤」字意涵，更直接傳達品牌形象。期許「彤利設計 TITIAN DESIGN」持續堅持對傢俱、空間、居家產品設計的執著，將品牌推廣至大眾眼前。

The brand is named after Tiziano Vecelli known in English as Titian. He was an Italian painter during the Renaissance and recognized by his contemporaries as “The Sun Amidst Small Stars”. Titian also has a meaning of reddish-gold in colour that echoes the meaning of “Tongli” in Chinese. Hopefully, Tongli will become a leader in the design industry as Titian in Italian Renaissance painting. Using the Chinese word “tong” as the axis, the brand design combines linear concepts in space design, integrates the tangram and strengthens the space sense of three-dimensional building. The bright red creates the meaning of the word Tong as a direct communication of the brand style. Hope that “TITIAN DESIGN” will continue to adhere to the design of furniture, space and home products and promote the brand between you and me.