品牌識別系統
設計理念

位於南投縣國姓鄉的張順嬌咖啡莊園，是一處擁有紅瓦厝平房、綠意盎然咖啡園的小莊園。園主本身喜愛品嘗咖啡數十年，在一次的歐洲咖啡莊園旅行時才恍然大悟，原來在家鄉路旁紅色鮮果就是咖啡豆，這份驚喜讓她一頭栽入咖啡奧妙的世界，並致力研發栽種好品質的咖啡。

品牌產品包裝設計

品牌標誌設計以咖啡豆煮後飄香的印象呈現，而包裝視覺設計中，透過素描插圖的風格，繪製美麗盛開的咖啡花與咖啡豆，並輔以柔和色系呈現，象徵客家女性的傳統美德，並藉此塑造出品牌的優雅氣質。

The CSC coffee Farm in Guoxing Township, Nantou County is a large green coffee garden with red tile bungalows and greenery like a rural manor. The brand’s logo presents the fragrance impression of coffee beans boiled. On the packaging, illustrations in sketch style are used to draw beautiful blooming coffee flowers with coffee beans. The softer color scheme is presented to symbolize traditional virtues of Hakka women. It also shapes the elegance of the brand.