品牌識別系統設計理念

岩手國際開發是台灣首屈一指的小狗跑步機製造商， 並以自有品牌PetRun在全球享有盛譽。近年來也積極開發人用低速復健跑步機，以及肌肉訓練器材，擁有專業的研發團隊，能快速依據客戶的需求及市場變化做產品的改變設計及製造。

企業標誌採圖地反轉方式製作、以弧形交疊的方式呈現，圓形包覆著企業英文名—iwate的首字母i代表idea—創意以及I—我，象徵企業所開發的產品具備創意，及人性化的概念。品牌識別系統設計更結合PetRun的狗剪影造形及尾巴的可愛模樣，呈現在產品、事務用品及車子…等，表現韻律感與動態、象徵企業生生不息的意涵。

Iwate International Development is one of Taiwan’s leading manufacturers of treadmills for dogs. Its proprietary brand, PetRun, has earned widespread recognition in markets around the world.

In recent years, the company has also actively expanded its product portfolio to include low-speed rehabilitation treadmills for human use and muscle-training equipment. Supported by a professional research and development team, Iwate is able to respond swiftly to customer requirements and changing market demands by adapting, designing, and manufacturing products accordingly.

The corporate logo is created through a figure-ground reversal technique and features overlapping curved forms. A circular shape surrounds the initial letter “i” from the company’s English name, Iwate. The letter represents both “idea,” symbolizing creativity, and “I,” representing the individual. Together, these concepts communicate the company’s commitment to developing products that combine innovative thinking with a human-centered approach.

The brand identity system also incorporates the silhouette of the PetRun dog and its charming curved tail. Applied across products, corporate stationery, vehicles, and other brand touchpoints, the design creates a strong sense of rhythm and movement while symbolizing the company’s continuous growth, vitality, and enduring spirit.