品牌識別系統建構

山水盟品牌有著山與水結盟、人與人結盟、農村與都市結盟的意涵,也表現出休閒農村歡迎遊客來訪之盛情。品牌標誌設計以樹葉似「山」,水波為「水」, 上下呼應、左右對稱為設計,其線條簡單、自然明快,帶出品牌的簡單與純粹感。 而綠意環繞的山貌與溪水,將品牌位於南投縣國姓鄉得天獨厚的優質自然環境清晰刻劃,帶出山水盟優質農產品的品牌意象。

The Shan Shui League implies the alliance of mountain and water, alliance of people and alliance of rural and urban as well. As a whole, it means that the leisure villages welcome tourists. The logo design devises leaves like mountains and wave as water. The imagery echoes up and down and bilateral symmetry using simple lines with a natural bright style. Further, the environment is surrounded by greenery and the water keeps driving. It shows that the brand is located in the unique high quality natural environment, Guoxing Township in Nantou County. A place that many quality agricultural products has been bred.