品牌識別系統設計理念

「山城本舖」為勝興客棧傳統米食醬菜的延伸品牌，以生產客家手工米食、醬菜、乾果等伴手禮著稱。在其肉粽禮盒包裝設計上，將客家菜以米食為主食、山珍為主菜和經典的醃曬做法融入視覺設計中，將品牌質樸不假贅飾的好滋味，透過設計點滴刻劃在你我心中。

「SunSanYijiouPu」 is an extension of the traditional rice pickles of Hengxing Inn. The brand is famous for producing handmade Hakka rice, pickles and dried fruits, etc. Hakkas are hardworking and thrifty by nature. Most of their home environment is close to the mountains not the sea. Therefore, Hakkas develop a unique food culture. Many characteristics of Hakka cuisine live on rice and delicacies from land as the main dish. Plus their unique picking method makes the not fake mellow taste difficult to forget. We visualize this life. After packaging design, the SunSanYijiouPu is well received by consumers. Visitors come to the shop in Sanyi in admiration are almost a person with a box.