皮寬茶包裝 X 宋陸羽 | PeaQuin X Song Lu Yu

●  公司名稱：赫思西亞品牌創意有限公司  ●  品牌名稱：PeaQuin X Song Lu Yu   ●  設計服務：品牌系統建構／策略導入／包裝識別   ●  品牌類別：食品業    ●  獲獎紀錄：2017 IF Design Award

傳承自中國宋朝的茶文化精神

宋陸羽茶品傳承自宋朝茶文化低韻精神，此次在包裝上結合台灣原創品牌【PeaQuin】授權聯名，在傳統與現代之間激發創意。親切的手繪風格，跳脫以往茶包裝傳統設計手法，帶領著消費者紓壓般的滿足感受，一同浸泡在台灣特色風景環繞的茶湯中，體驗「每一口好茶都是宋陸羽的堅持」。包裝結構有別於以往茶葉鐵罐的模式，而是採用紙盒半開抽屜的方式如同茶壺般取出茶包，在使用上能更加便利，亦可重複使用提升包裝的環保效益。

Song LuYu, the tea culture passed down from the Song Dynasty, co-operate with the original cultural & creative brand “Peaquin” from Taiwan to stimulate creativity between tradition and modernity.  Intimate and elegant hand-painted style, to jump out from the traditional packaging design of tea products, leading consumers to relieve satisfaction from the different industry alliance, experience “The persistence of every good tea”  We improved the packaging structure from the traditional tea cans, the design is more convenient to take the tea bags, also reusable to enhance the environmental benefits of packaging.