臭味滾 | ODOUT

●  公司名稱：艾穎實業有限公司 ●  品牌名稱：臭味滾寵物清潔用品   ●  設計服務：品牌系統建構／策略導入／包裝識別   ●  品牌類別：休閒業

專心除臭，安心使用，真心為毛

艾穎為了讓寵物及飼主有一個良好的生活環境，強力推出一系列的寵物專用環境清潔用品。品牌形象識別導入吉祥人物設計以他們飼養的貴賓狗「天天」、布偶貓「浩浩」為品牌的最佳形像大使。主角「天天」有著一頭蓬鬆的毛髮，內心充滿少女的情懷，總是身穿著飄逸的洋裝做著家事；「浩浩」則有著藍色大眼睛、一頭藍灰色的毛髮，象徵著牠可愛又俏皮的個性，雖然穿著一身洋裝，卻絲毫掩飾不住牠的活潑好動活力。品牌導入包裝識別設計透過「天天」、「浩浩」在畫面中盡情的玩耍跳舞，猶如他們是你我生活的好夥伴，透過色彩計畫「馨香粉」、「乾爽藍」、「清新綠」、「清爽黃」、「抗菌紫」，區別五種不同品類的包裝,展現創意與企業品牌形象結合之絕佳典範。

ODOUT launched a series of pet-specific environmental cleaning products in order to provide pets and the owners a good living environment. The character mascot design is based on the ambassadors of Poodle and Ragdoll. The Brand identity design through both of the cat and dog, playing around as if they were a good partner for you and my life, and with the five color ‘Fragrant Pink’, ‘Ocean Blue’, ‘Refreshing Green’, ‘Shinny Yellow’, ‘Soft Violet’ distinguish five different categories of packaging, and show an excellent example of the combination of creativity and corporate brand image.