張君雅系列包裝 | everyone says GOOD GOOD EAT

●  公司名稱：維力食品工業股份有限公司    ●  品牌名稱：張雅君包裝系列   ●  設計服務：包裝識別   ●  品牌類別：食品業

回憶童年的美好滋味，張君雅小妹妹

張君雅小妹妹脆麵廣告中熟悉的里長廣播與身穿學校制服在外逗留的小學生，是許多六七年級生的童年回憶。維力公司認為休閒食品不僅只是好吃，可以有更多趣味的選擇，手拿一包張君雅，彷彿可以帶我們回到童年的美好時光。
包裝設計帶著消費者時空回溯，再次喚起童年美好記憶。保留了品牌主要形象的電線桿與國小制服，以張君雅小妹妹活潑可愛的形象發展與口味相符的逗趣插圖，將消費者印象中最直覺的口味特色呈現，口味多樣卻又不失視覺統一。
紀念卡貼概念則以張君雅與台灣各個知名景點互動，替食品公司傳達深根臺灣的品牌形象。

Chang Junya little sister brittle surface, the broadcast of village chief and the outstay primary school student, was the memories of 60-70s grade childhood memories. Weilih company thinks that the snack food is not just delicious, there may be more interesting choices. Holding a pack of Chang Junya, it’s just like she can take us back to the good old days of childhood.
The package design let the consumer look back upon, evoking their childhood memories again. Retained the brand image of the main poles with primary school uniforms, with the lovely image of Chang Junya little sister to development and consistent taste funny illustration, present with the most intuitive taste characteristics of consumer impression without losing the visual unity.
The design concept of Commemorative stickers is to let Chang Junya little sister and various well-known attractions in Taiwan for interactive, lively and funny, in line with Weilih food brand deep roots in Taiwan.

銷售據點：各大百貨通路 (家樂福、全聯、頂好…等)皆有販售